We're super proud of our 4.9-star rating on Google. Thanks to everyone who supports us!
Over the last few decades, we've picked up a few tools and techniques to improve branding and marketing efforts. As we learn lessons and grow our skills, we'll share the best and brightest with you here.
Free Account ReviewFor over two decades, the team at Hemisphere Design + Marketing has operated on the frontlines of marketing, branding, and digital design. This Insights page is a direct reflection of our commitment to expertise, authority, and transparency. We don't just report on industry shifts; we execute daily strategies for businesses across the South Sound and Washington State.
This collection of articles offers distilled, proven lessons learned from thousands of successful client projects in the Tacoma area. You will find deep dives into every critical facet of modern strategy: from crafting compelling brand narratives and technical SEO best practices, to navigating the complexities of AI and Generative Engine Optimization (GEO).
Unlike generic national blogs, our content is grounded in real-world results specific to our local market's unique challenges and opportunities. We believe informed clients make the best partners. Use these resources to gain the tactical knowledge and strategic clarity your business needs, and leverage our certified experience to achieve measurable, sustainable growth.
Showing 41 articles
Imagine a concierge on your website that looks and sounds human, answers common questions instantly, and can speak multiple languages without hirin...
How do you make your content show up when people ask ChatGPT, Gemini, Perplexity for answers? Or when AI-overview panels, search assistants, or cha...
If you’ve ever scanned a QR code to view a menu, access a coupon, or join a loyalty program, you’ve already experienced how simple and powerful...
Graphic design is one of the most dynamic and fast-moving creative fields. As technology evolves, so does the visual language of branding, advertis...
Digital accessibility is no longer optional. As websites and apps become essential for everything from shopping to education, ensuring they are usa...
As artificial intelligence (AI) continues to reshape industries from healthcare to marketing, its influence on creative fields like graphic design ...
In the ever-evolving world of SEO (Search Engine Optimization), staying ahead of the competition means not just having great content but also struc...
A logo is more than just a visual mark. It's the face of your brand, the symbol customers associate with your business, and often the first impress...
In today’s connected world, great design should be for everyone. Whether it’s a beautifully laid-out website, an engaging social media video, o...
In our modern society, many essential services are delivered online. For the government to truly serve all citizens, websites, mobile apps, online ...
Let’s cut through the fog. A logo is a symbol. A brand is a reputation. The two are related, but they’re not the same species. One sits on your...
If you're an entrepreneur in the South Sound (whether you're launching a startup, already running a local business, or managing a local branch), un...
AI tools for small business marketing are more accessible, affordable, and powerful than ever. Here’s a breakdown of the best AI tools by categor...
You launched your AI-built website three months ago, feeling pretty proud of getting online so quickly and affordably. But something's not right. Y...
If you've ever wondered what really separates mediocre ads from the ones that flood a business with leads, you're in the right place. Agencies don'...
Writing for SEO isn't just about pleasing algorithms. It’s about understanding your audience, creating content that answers their questions, and ...
From digital and social media to print, radio, and TV, multimedia campaigns offer the advantage of reaching your audience across platforms with a c...
The South Sound is undergoing a quiet revolution in the world of advertising. With the rise of artificial intelligence (AI), automation, and other ...
Marketing in 2025 is more personalized, data-driven, and socially conscious than ever. While the tools may feel familiar, the strategies have evolv...
In today’s hyper-connected digital world, content isn’t just something you publish, it’s the foundation of your brand identity, customer expe...
The Tacoma area boasts a rich field of talented video production vendors. If you're a small or mid‑sized business seeking more than just a produc...
As Tacoma continues to grow and diversify, small businesses in the South Sound are entering a new era of digital marketing. With consumer habits sh...
Tacoma is our home. Creativity is our passion. To celebrate our place and love, we've written this guide to our creative community, nestled on the ...
Nonprofit organizations face a unique challenge. They are tasked with changing the world, often on tight budgets and with limited resources. Every ...
Email marketing remains one of the most effective and affordable ways for businesses to engage with their audiences. Despite the rise of social med...
It might sound obvious, but the rules for video meetings are different than traditional conference calls. Not only can people see you, but you can ...
The internet is for everyone, and the best websites are accessible to people of all abilities. Making sure your website is compliant with ADA, WCAG...
In today’s digital-first world, video is more than just content; it's a cornerstone of communication. For small businesses in the South Sound reg...
Choosing a marketing firm can feel overwhelming, especially when everyone promises the same thing: more traffic, better branding, higher sales. But...
Discover why professional graphic design is essential for business success. Learn how expert design builds trust, improves branding, and drives sal...
Whether you’re a small startup or an established mid-size business, one question keeps rising to the top: how do we generate more leads and conve...
Video has become a critical part of how modern businesses communicate, compete, and connect. It engages audiences, builds trust, and simplifies eve...
In a world driven by first impressions, visuals speak louder than words. Whether you’re launching a product, refreshing your website, or running ...
As social media, streaming platforms, and smartphones dominate modern life, traditional advertising methods like billboards, radio, and TV are bein...
Washington’s Engrossed Substitute Senate Bill (ESSB) 5814 represents a major shift in how services are taxed in the state. Signed into law in May...
Running a small business in Lakewood, WA, means competing for attention in a growing community while also building strong, loyal customer relations...
Search optimization is no longer what it was a decade ago. In the early 2000s, the recipe for ranking well on Google was fairly straightforward: pa...
Developed by Google, Microsoft, and Yahoo to standardize web content, schema ensures that content on websites falls into predictable formats, allow...
How do you make your content show up when people ask ChatGPT, Gemini, Perplexity for answers? Or when AI-overview panels, search assistants, or cha...
Discover how motion graphics, from animated logos to custom section titles and illustrations, can elevate your brand’s video marketing. Learn why...
Between SEO/GEO, paid advertising, brand strategy, social media campaigns, and analytics, you need diverse skills to compete. Yet many businesses s...
Imagine a concierge on your website that looks and sounds human, answers common questions instantly, and can speak multiple languages without hirin...
When it comes to growing your South Sound business, investing in professional marketing can be one of the most impactful decisions you make. At Hem...
We're super proud of our 4.9-star rating on Google. Thanks to everyone who supports us!
