AI Advertising Trends 2025

At its simplest, AI is a technology that can learn and make decisions. Many businesses are using planning and creation tools to help with their advertising. Instead of showing the same ad to everyone, AI helps show the ad only to people who are likely to be interested. This means fewer wasted ads and better chances of reaching people who will care about your message.

For example, a gym in Lakewood may want to advertise its newest classes. They use Facebook, which has AI tools, to find people who might be interested in healthy living. These people see the ad on their phones or computers. The gym could show different ads to different groups, like one for people who enjoy yoga and another for people who like weightlifting.

In another example, a real estate agent in Puyallup may set up an email collection system on their website. When someone asked for more information about buying a house, the system sent helpful emails over time. These emails shared tips, reminders, and ways to stay in touch, without the agent writing them by hand each time. The messages were friendly and helpful, which make people more likely to read them and stay interested.

Even small shops or home businesses can use tools like Mailchimp or HubSpot to find and attract new customers. These tools help send emails, reminders, and updates to customers automatically. Business owners can plan ahead and let the system do the work, saving time and staying connected to their customers in a smart way.

Writing ads, product descriptions, or blog posts can be time-consuming. But AI tools can help. They can write short messages or ideas after receiving some information from the business owner. These tools make it faster and easier to create content that sounds good and fits the business.

For example, a clothing shop in University Place may use an AI writing tool to describe its new clothes. The owner typed in a few details about the color and style. The tool gave them nice short descriptions to use on their website and in ads. The descriptions sounded fun and stylish, which made the clothes more exciting to shoppers.

Some shops are also using special tools to send messages only to people who are nearby. A coffee shop in downtown Tacoma might try something called geofencing. This means that when people walked near the shop, they could get a coupon or special deal on their phone. The message might say, “Need a coffee break? Come in for 10% off!” This made it easy for people to stop by.

Using these tools makes it easier to talk to the right people at the right time. Businesses can share what makes them special without spending all day writing or planning. They can also test out different messages and see which ones people like best. That helps them learn and improve their advertising skills.

More people are talking to smart speakers like Alexa or Google Home. They ask things like, “Where can I get pizza near me?” To show up in these searches, businesses need to write in a friendly, natural way on their websites. This means using questions and answers that sound like how people talk.

For example, a bakery in South Tacoma might change the words on its website to match how people actually talk. They could use questions like, “Who has the best cookies near me?” This helped people find them more easily when using voice search. It also made their website more helpful and easier to understand.

Also, privacy is becoming more important. Businesses can’t always use outside websites to track people. So, they need to collect their own customer lists (like emails or phone numbers) in honest and simple ways. This makes sure customers feel safe and respected.

Even with all this technology, being human still matters most. People like stories that feel real. A nonprofit in Puyallup made a few short videos. They let local people tell how the group had helped them. The videos were simple but made people care and want to help. When businesses are honest and caring, people remember them and want to support them.

1. HubSpot

• What: All-in-one CRM, marketing automation, AI-powered email personalization, customer journey mapping.
• Best For: Nurturing leads, managing customer relationships, and supporting inbound marketing — not direct ad buying.
• Why: Email subject line testing, content generation, chatbots, lead scoring.

2. Mailchimp

• What: Email marketing, landing pages, audience segmentation, A/B testing.
• Best For: Campaign management and automation for small businesses — more email-driven than ad-driven.
• Why: Predictive analytics (like send time), content suggestions, product recommendations.

3. AdCreative.ai

• What: Uses AI to generate high-converting ad creatives (text + images).
• Best For: Facebook, Instagram, LinkedIn, and Google Ads.
• Why: Saves time on designing graphics and writing headlines.

4. Jasper (Jarvis)

• What: AI content writing for ads, landing pages, and emails.
• Best For: Long-form and short-form ad copy.
• Why: Produces persuasive copy that matches your brand tone.

5. Persado

• What: AI-powered language generation for emotional marketing.
• Best For: Email subject lines, SMS, and ads.
• Why: Tests emotional language to see what triggers better engagement.

6. Revealbot

• What: Automates Facebook, Google, and TikTok ad campaign management.
• Best For: Agencies and performance marketers.
• Why: Custom rules and automation for scaling winning ads.

7. Smartly.io

• What: Creative automation and campaign optimization for social ads.
• Best For: Large-scale social media ad campaigns.
• Why: Combines creative testing with AI bidding and targeting.

8. Albert AI

• What: Fully autonomous digital marketing platform.
• Best For: Running and optimizing campaigns across channels.
• Why: Takes over audience segmentation, bidding, and performance tweaking.

9. Copy.ai

• What: Writes ad copy, slogans, product descriptions, and social captions.
• Best for: Small businesses and solopreneurs.
• Why: Very beginner-friendly and affordable.

10. WordStream Smart Ads

• What: Helps small businesses run Google and Facebook ads with AI suggestions.
• Best For: Local businesses with smaller budgets.
• Why: Simple, guided interface with automation and performance tips.

Local businesses have a ton of new AI tools they can use. These tools can help save time, find customers, and make smart plans. But let’s be honest, many business owners don’t have time to learn every new piece of technology. Running a business is already a full-time job, and trying to keep up with fast-changing tools like AI and automation can feel overwhelming.

That’s why working with a local advertising firm can be a smart move. A good local team understands these tools and knows how to use them in simple, helpful ways. Even better, they understand your neighborhood, your customers, and what makes your community special. That local knowledge makes a big difference when creating messages that connect.

You don’t have to figure it all out alone. When you partner with experts who live and work in your area, you get advice and support that fits your business, not a one-size-fits-all plan. Working with a team that knows your market helps you reach the right people without wasting time or money.